consumer engagement Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/consumer-engagement/ Digital Marketing News: customer experience, social, mobile marketing Tue, 05 Apr 2022 12:24:21 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png consumer engagement Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/consumer-engagement/ 32 32 Mastercard acquires Dynamic Yield to strengthen consumer engagement services https://www.marketingtechnews.net/news/2022/apr/05/mastercard-acquires-dynamic-yield-to-strengthen-consumer-engagement-services/ https://www.marketingtechnews.net/news/2022/apr/05/mastercard-acquires-dynamic-yield-to-strengthen-consumer-engagement-services/#respond Tue, 05 Apr 2022 12:24:18 +0000 https://marketingtechnews.net/?p=107931 Mastercard has completed its acquisition of Dynamic Yield, a state-of-the-art personalisation platform and decision engine company, from McDonald’s. It is hoped that Dynamic Yield will strengthen Mastercard’s suite of consumer engagement and loyalty services that help brands deliver more effective and trusted customer experiences across channels. Raj Seshadri, President of Data & Services, Mastercard, said:... Read more »

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