loyalty Archives - Marketing Tech News

Almost half of consumers are not currently loyal to brands

Duncan MacRae — Wed, 07 Jun 2023 09:59:51 +0000

New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles. Consumer trust is at a concerning level, as only 8% trust the retailers they shop with... Read more »

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65% of consumers say personalisation earns loyalty in 2023

Duncan MacRae — Thu, 26 Jan 2023 11:40:20 +0000

A global survey of 5,000 consumers reveals critical changes to consumer spending amid inflation and economic uncertainty. These findings highlight current sentiment on spending and what it will take to earn consumer loyalty in 2023. Retail, travel, hospitality, media and entertainment most at risk as consumers rethink spending Consumers are thinking more critically about where... Read more »

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Marketers face huge budget cuts and drops in customer loyalty

Duncan MacRae — Mon, 14 Nov 2022 11:29:04 +0000

74% of CMOs have either seen, or are facing, cuts to their marketing budgets. This is according to new data from customer engagement Platform SALESmanago, which surveyed 250 CMOs in the UK to discover whether marketing needs to take a leaner approach as we head into recession. The findings revealed that despite what we have learned... Read more »

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Shocking loyalty statistics that will make you rethink your marketing strategy

Nick Watson — Mon, 18 Jul 2022 19:25:09 +0000

Whether due to the rise of e-commerce, the disruptions of the pandemic or other factors specific to a given industry, the old patterns of consumer behaviour no longer hold true in the current marketplace. According to Cheetah Digital’s recently published 2022 Digital Consumer Trends Index, even the 76% of UK consumers who define themselves as... Read more »

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Can your customer loyalty program pass the ‘grandma test’?

Nick Watson — Mon, 09 May 2022 08:36:44 +0000

A best-in-class loyalty program goes way beyond traditional ‘points-for-purchase punchcards’. There’s also no one-size-fits-all customer loyalty template. The key to success is a data-driven loyalty strategy that combines customer data to create unique, personalised offers, resulting in increased engagement and revenue, according to András Szöcs, senior director and head of customer programs and centre of... Read more »

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How MoxieLash boosted customer loyalty with email marketing

Duncan MacRae — Wed, 13 Apr 2022 08:45:00 +0000

Founded in 2017 by entrepreneur Val Yakovchik, MoxieLash specialises in selling first-of-its-kind, innovative magnetic eyelashes and eyeliners that continue to disrupt the beauty industry. Committed to providing superior solutions to makeup enthusiasts everywhere, MoxieLash is beauty without boundaries, strongly grounded in a community of authentic, confident, fierce and total badass humans. Community is at the... Read more »

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